|"Serenity" (Blue is for Boys) & "Rose Quartz" (Pink is for Girls)|
Last year, I wrote about Pantone's Color Blindness, when "Marsala" was chosen as the 2015 Color of the Year. It didn't look anything like Marsala.
Rather than the golden or amber color most people would recognize as Marsala, an obscure variety called Rubino, or ruby Marsala was chosen. Poorly named, the color had little life as a flat paint swatch. At the time, I said it would always remind me of "the lipstick on the rim of the glass rather than the wine."
For some people, the colors were reminiscent of the 1980s, the whole Miami Vice thing. At the time, I lived in Manhattan, dressed in black, and didn't watch TV. So, Pantone's 2016 colors brought me all the way back to the colors of the Di-Dee Pins that held up my cloth diapers in the late 1960s. Blue was for boys. Pink was for girls. Baby colors, but also binary ones. Pantone calls the colors representative of gender fluidity. Utter hogwash, if you ask me.
|screen shot from Pantone's website|
Sorry, Pantone. That's weak. So are the 2016 Colors of the Year.